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5 Ways CRM Keeps Customers Happy and Businesses Thriving

Today’s customer demands a consistent, high-quality experience.

If you don’t provide that experience, your customers will find someone who will.


It is cheaper, easier, and more profitable to sell to existing customers than to find and sell to new customers:

  • It costs 5-10 times more to acquire a new customer than to retain a current customer
  • Current customers spend 67% more on average than new customers
  • Upsell and cross-sell conversion rates average 60-70% vs. new sale conversion rates at 5-20%
  • Improving customer retention rates by just 5% can increase profitability by 25-75%

The Henson Group and Azamba Consulting Group have teamed up to show you how Customer Relationship Management (CRM) software can help you create a customer experience that will keep your customers happy and keep your business thriving…even from a (social) distance!


In this webinar you will learn:


The evolving demands of the Customer Experience Ecomony


The risks of failing to adapt


Key takeaways from Customer Experience Economy winners


The promise of CRM


Next steps for exploring CRM solutions

Webinar details:

When: Tuesday, June 2nd 2020 at 1:00 p.m. EST
Where: Link will be emailed to you after successful registration
Hashtag: #CRMCustomerExperience



Keep your customers coming back!

Register today and join us for a FREE, LIVE WEBINAR Tuesday, June 2 @ 1pm EST.

Peter Wolf, Azamba Consulting Group

Peter Wolf is the president and founder of Azamba Consulting Group. He has spent the last 18 years focused on helping small and medium-sized businesses become more profitable through effective and efficient usage of CRM.

Peter’s passion is blending the promise of CRM with the realities of business needs to create successful outcomes.

Kacper Piwowar, The Henson Group

Kacper Piwowar is the Sales Director for Canada at The Henson Group. He has extensive experience in technology and previously worked at Microsoft.

He is determined to help businesses of all sizes optimize their digital environments in the most efficient manner possible.

Sales is all relationships. The better relationships you have, the better sales you have.

No sales guy is gonna argue that.

But they’ve never been sold CRM as a relationship thing they can’t live without. It’s always presented as nothing more than a management reporting tool.

A good CRM is multifaceted in its ability to manage multiple aspects of your business. Peter Wolf and his team at Azamba understand that.

Jared Grigg

Brandt Consolidated, Inc.

Peter Wolf and the Azamba team helped us use CRM to solve real problems for the business, not just keep our system up and running.

They did a lot of work with us around best practices:

‘Here’s the business problem; how can we use CRM to solve it?’

‘Here’s what we’ve done; are there better ways?’

Using that approach, we’ve been able to build better-tailored solutions for our team.

Andrew Gregar

The Lebermuth Company

Join the FREE, LIVE Webinar!

Tuesday, June 2nd at 1pm EST

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