I confess… the title is misleading. Sadly, there is no silver bullet when it comes to introducing Sage CRM to your MAS or Accpac customers.
There is no sure-fire trick, gimmick or approach that will work every time. CRM is a complex system and – just like MAS and Accpac – you need to do some homework before presenting and recommending it.
With that said, over the next few articles, I am going to review a *general* approach that will help you better position Sage CRM and help your customers better understand its value.
If you would like a sneak peek, see the slideshare presentation below. I’m going to be using this presentation as a general guide for the discussions.